BDS Mobile announced recently it raised $685,000 in a friends and family equity financing round.

According to a release, the round was led by Badger Tech Investors, and the money is being used to further the company’s growth.

“BDS Mobile built a state-of-the-art SmartEmoji mobile messaging platform that will give brands exciting new ways to engage with mobile users,” BDS Mobile President William Towell said in a statement.

To date, BDS Mobile has raised nearly $2 million.