Fetch and Kochava, the omnichannel measurement and attribution company, have partnered, the company announced recently.

According to a release, the pair announced Loyalty +, a new rewards solution for streaming services, which rewards viewers at all points in the viewing cycle.

“Fetch is on a mission to become the universal rewards platform, bringing value to both brands and consumers across every category,” Fetch Head of Corporate Business Development Daniel Block said in a statement. “Partnering with Kochava lets us bring that model to streaming, helping brands drive acquisition and retention—while reducing churn—through rewards that are easy to activate and proven to perform.”

The program rewards users in real time.

To date, users submit 11 million receipts per day in Fetch and have earned more than $1 billion in Fetch Points.