The Greater Madison Chamber of Commerce announced today the finalists for its annual Pressure Chamber pitch contest, to be held Tuesday, Aug. 20 at The Sylvee as part of Forward Festival.

This year, the Chamber selected four finalists instead of the six that were picked in previous years. The finalists are CellTrack, CuroNow, FUDI Protein and Service ID.

“For more than a dozen years, Pressure Chamber has been a showcase of what’s next for our region’s economy,” Chamber President Zach Brandon said in a statement. “This year’s finalists exemplify the strength and versatility of that economy. Representing diverse industries, they are united in their approach to solving complex problems with unique, innovative solutions.”

Similar to years past, companies will pitch their business to a panel of investors and a live audience. The winning company receives a trip to Silicon Valley to meet with investment firms in the fall.

Studel won the competition in 2025.