SBDC: Pricing for Profit - Build a Price That Supports Your Business (and Your Life!)
In this practical, hands-on workshop, you’ll explore how pricing communicates value, brand position, and customer expectations while also learning the financial foundations behind sustainable pricing decisions. Through guided activities, you’ll begin building a pricing approach that aligns with your goals, customers, and costs.
SCORE: Marketing Content Planning-Ideas to Execution
Patty will cover:
· How to set marketing priorities for the year (so you don’t try to do everything)
· What to plan first: offers, seasons, campaigns, and monthly themes
· How to align your marketing with what you actually have time to execute
· How to use the content calendar to map social + email + blog ideas
· A realistic weekly routine to stay consistent without burning out
· A simple review process to adjust your plan as the year unfolds
StartingBlock: HER Network with Kari, Jenny and Nancy
Kari Mysker is the founder of Ether Wellness, a women’s health and fitness studio in downtown Madison. Through strength, movement, nutrition, stress management, and whole-person coaching, she helps women build realistic, sustainable wellness practices that work with their bodies and the lives they’re actually living, not against them.
You’ll walk away with a list of possibilities for setting your body goals for 2027.
SCORE: Search Engine Optimization
Search Engine Optimization (SEO) is a powerful way for you to help more potential customers find out about your business. We will cover many SEO concepts & techniques this workshop. This workshop is for beginners and advanced users of SEO.
Distinguished Entrepreneurs Lunch: Ryan Browne
Come hear entrepreneur and former brewery owner Ryan Browne share the real story behind launching—and eventually exiting—a $1.2M Madison startup. From passion to pitch decks, COVID pivots, financial risks, and unexpected lessons, Ryan brings honest insight into what building a business actually takes. Join us for a candid, funny, and practical look at entrepreneurship
