Frilly, a platform designed to help local businesses prepare for AI-powered search, announced recently that it has launched.

The tech company is releasing its beta launch of two products: Smart Discovery and Smart Chat. The former offers free, AI-ready profiles optimized for both traditional search engines and AI assistants through structured data and machine-readable formats, while the latter is an embeddable AI agent trained on business content that answers website visitor questions conversationally 24/7.

“Traditional SEO focuses on ranking high in search results, but when AI assistants provide answers directly, there are no rankings to climb, only recommendations to earn,” Frilly Founder and CEO Jorge Reyna said in a statement. “Frilly is being built to help local businesses speak the language AI understands while giving them tools to engage their website visitors more effectively.”

100state is Frilly’s first customer.