Three University of Wisconsin innovators and alumni who advanced the Wisconsin Idea through their accomplishments in entrepreneurship earned the Chancellor’s Entrepreneurial Achievement Award at a ceremony held last Wednesday at the Discovery Building.

The awardees were Greg Piefer, Founder and CEO of SHINE Technologies; Marcus Carpenter, Founder of Route 1; and Heather Hasson, CEO and Co-Founder of OOG Health and Co-Founder and Executive Chairman of FIGS.

“What unites this year’s outstanding honorees isn’t what they do — it’s why they do it,” Chancellor Jennifer Mnookin said in a statement. “Each has taken a distinct path into entrepreneurship, yet all are driven by the same purpose: to improve lives and expand opportunity. That’s the Wisconsin Idea in action.”

The Chancellor’s Entrepreneurial Achievement Award has been given out each year since April 2011, with the exception of 2019-21.

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