Applications are now being accepted for this year’s Pressure Chamber competition, which takes place Aug. 18 as part of Forward Festival, the Greater Madison Chamber of Commerce announced today.

“Pressure Chamber is an impactful platform that turns visibility into validation,” Chamber Vice President Kevin Little said in a statement. “For new and emerging regional companies seeking investor and customer traction, this is a proven way to accelerate growth and take your business to the next level.”

According to a release, applicants must be a member of the Greater Madison Chamber of Commerce or support another regional entrepreneurial partner organization, be located in Dane County or plan to be located by Aug. 18, and have raised at least $25,000, excluding personal investment by company founders.

Strudel won the 2025 contest.

Applications are due by Wednesday, July 8 and can be found here.