Fetch is partnering with PIM Brands, Inc., maker of Welch’s Fruit Snacks, the company announced recently.

“Welch’s Fruit Snacks is not only a beloved staple in so many households but also a true category innovator in the CPG space,” Fetch Chief Revenue Officer Patrick Burke said in a statement. “With this continuation of our relationship, we’ll explore new ways to help PIM Brands create long-lasting connections with consumers and tap into our best-in-class measurement capabilities to help drive key business outcomes.”

According to a release, Fetch recently finished a pilot with PIM Brands, in which it helped forge connections with new consumers.

The full partnership will enable PIM Brands to gain insights into real-time customer buying behaviors and connect with consumers of its Welch’s Fruit Snacks, Welch’s Juicefuls and Welch’s Fruit n’Yogurt Snacks by activating and engaging shoppers through Fetch.