Workely, a new tool that helps home-service businesses price website inquiries, has launched in Madison, the company recently announced.

According to a release, the software uses pricing rules set by each business owner and automatically provides prospective customers with quotations and booking links. Inquiries that fall outside those rules require the owner’s approval.

Workely can be used to provide quotes for businesses with services such as lawn care, pressure washing and pest control. 

“Most owners already know what they charge,” Workely Co-Founder Ashton Ferry said in a statement. “They just can’t answer a website form while they’re up on a ladder. Workely takes the prices you’d give over the phone and puts them on the quote for you.”

The service costs $149 per month, with the first 30 days free and no per-lead fees. The first 10 founding owners can lock in a $99-per-month rate.

Ferry also owns Madison-based exterior cleaning company The Total Wash Co.