BrightStar Wisconsin Foundation announced recently that it has joined Rock River Capital Partners in investing in ReadySet Technologies of De Pere, Wis.

According to a release, ReadySet will use its virtual reality (VR) technology to create an all-in-one VR lab platform for product development, category management, consumer research and sales disciplines to quickly create, share, test and optimize concepts prior to any physical investment.

“It’s rare to find an early-stage company that has a proven and established management team, Fortune 100 companies as customers, and a world-class VR software solution ready for the rapidly expanding metaverse in a post-COVID-19 world,” Rock River Capital Partners Partner Chris Eckstrom said in a statement. “This is what we have in ReadySet Technologies. We have been tracking them for over two years and were, fortunately, able to be their partner in this capital round.”

ReadySet represents Rock River’s first portfolio company of 2022.